Hey, it’s Marc. Welcome to the last weekly, obsessively curated field notes of this year. ✌️ — brought to you by MINTangible, the solution for protecting IP rights for NFTs. Learn more

⏱️ Reading time: 3 min

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“Remember that you are a black swan.” — Nassim Nicholas Taleb

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📚 Top 30 Reads of 2023

Web3 + NFTs

I build, therefore I am. By Joseph Lubin. Link
A new internet. By Link
Mapping The New Internet. By Link
Storing value in digital objects. By Collab+Currency. Link
Ownership, capitalism, NFTs, and the metaverse. By Yat Siu. Link
What’s next for consumer Web3. By 1kx. Link
The Evolution of NFTs. By World Economic Forum. Link

Web3 for brands

When the world goes phygital. By Aleksija Vujicic. Link
The Phygital Stack. By Aleksija Vujicic. Link
Consumer Brands & Co-Creation. By Aleksija Vujicic. Link
Crypto-native NFT IP: a new era for consumer brands. By Mikey 0x. Link
Building on passion. By Gaby Goldberg. Link
The sociology of business. By Link
Building psychological attachment into Web3. By Li Jin. Link
Brands in Web3. By NFT Tech. Link
Blockchains & the next generation of fandom. By Amanda Young. Link
Digiphysical Goods. By 1kx. Link
The future of Web3 loyalty. By Reddit, Salesforce, Media.Monks & Polygon Labs. Link
The state of Web3 growth tech. By Safary. Link
The state of virtual brand experiences in 2023. By GEEIQ. Link
The Case for Product Tokenization (DPP). By BCG. Link