Hey, it’s Marc. ✌️
This week, the talk of the town is Starbucks who ended their loyalty Web3 activation “Odyssey”. We’ve also saw big Web3 moves by Forbes and Hugo Boss. We also saw some big fundings rounds.
Be inspired✨
“Wheresoever you go, go with all your heart.”― Confucius
📚 Top 5 Reads
Blockchains will upend economies of scale. By Paul Brody. Link
Monetizing attention through consumer apps. By Shayon Sengupta. Link
What is crypto good for, anyway? By Brian Armstrong. Link
Understanding EIP-4844: How it Greatly Reduces Transaction Fees for Ethereum Layer 2's. By Luke Nolan. Link
Crypto megafunds strike a comeback following low deal flow. By Bloomberg. Link
✨ Web3 & Brands
What’s going on with big brands? 🤔
Starbucks announced the end of its Web3 loyalty program “Odyssey” by March 31. Link
Odyssey launched in December 2022 and never made it out of “beta".
It let users collect stamps by completing gamified, branded journeys [full case study].
Why this is important: Odyssey was seen as a benchmark of a Web3 loyalty play.
By the numbers:
35K members: 0.04% of 75M Rewards members
Starbucks made at least $1M in year one. As a comparison: Starbucks made over $900K of revenue / store in 2022, with approx. 38,000 stores globally.
But, Odyssey barely broke even. Even if they scaled it to 10% of Reward members, they would make $240M /year, which is about 0.7% of Starbucks' 2023 revenue
Did Starbucks actually think this is a good business? What’s missing?
A beneficial and easy to use loyalty program, that unlocks additional profit for a brand and its customer. Read more here.
What’s next: Starbucks left it open if and how they continue the program.
The big picture: 50% of Interbrand’s Top 100 Global Brands have entered Web3. Many brands have seen:
Low and unsustained engagement
Little or no value for users
Little ROI
No actual business problems solved
Now, we are entering a new era of hyper-personalisation and individual automation.
This is driven by a variety of fintech tools, blockchain, disintermediation and decentralization.
Punchline: The next frontier of consumer and brand engagement combines:
Data & insights
Tokenisation
Loyalty & rewards
Community-led brands & immersive commerce
… extracting individual data, enabled by blockchain and machine learning.
… and transforming brand-consumer interaction from top-down to bottom-up and from social to economically beneficial relationships.
Brands need to think bigger than NFTs and “collectibles”. The opportunities for brands are immense.
A new business model for media
Forbes announced its flagship Legacy Pass “for the creators, entrepreneurs, and change-makers shaping the web3 world”. Link
RugRadio introduced a similar model this week, NFTNow launched a similar initiative last year.
By the numbers: Forbes has thousands of connected wallets by now, and over 90k people on the waiting list for the Legacy Pass.
The big picture: We’re heading towards new media models with community-led content creation and expert input:
Creators are fairly reimbursed for the IP they create, all on-chain with programmatic attribution.
Data analytics to learn more about their readers and what they’re interested in.
More on Web3:
Hugo Boss launched the PLANET HUGO, its biggest Roblox activation yet. They’ve generated over 100k organic visitors in less than 24hours. Link
Mastercard hosted a Web3 enabled golf event as part of the priceless experience. Link
Gucci announces Apple Vision Pro experience. Link
Rumours broke that Nike shuts down RTFKT this year. Unconfirmed. Link
From our partners
Hypeal.com empowers brands to launch their HYPES (NFTs), unlocking a prime shopping experience for top-tier customers. HYPE owners access HYPE-gated experiences through a simple button. With 5 brands already launched, 200%+ in average order value lift, and 8% of checkouts including a HYPE, it’s time to launch yours.
🌎 Crypto & Macro
Asia picking up 🌏
All signs are pointing to a big ramp-up in crypto adoption and usage throughout Asia:
Zooming in: Singapore, Japan, Hong Kong and South Korea have all taken steps toward clarifying rules around security token offerings.
By the numbers:
In Singapore, 75% of institutional investors say they plan to increase allocations to digital assets in 2024.
Punchline: Asia’s size and scale make it a burgeoning crypto market and they could pave the way to mass adoption and help drive the next crypto bull market.
More on Crypto:
🧠AI + Metaverse
Apple and Google are in active talks to use Gemini to power some new iPhone features in 2024; Apple also held talks with OpenAI to use its models. Link
Apple launches first multimodal AI model, MM1, that could revolutionize Siri and iMessage. Link
Anthropic just announced the release of its next-generation Claude 3 model family. Link
Two new AI-powered tools will simplify creation on Roblox. Link
🏗️ Start-ups & Tools to watch
*partner of Dematerialzd.
💰 Money Moves
Immutable and Polygon partner with VC firm King River Capital to launch $100M ‘Inevitable Games Fund’. Link
Morph: Dragonfly leads $20M seed round for consumer-focused blockchain.
Polyhedra Network: Polychain Capital leads $20M round for zero-knowledge start-up at $1B valuation.
Espresso: Privacy-focused blockchain systems secures $28M series B led by A16z.
Figure Technologies: Fintech company raises $60M to build large, novel decentralized exchange.
That’s all for now, folks. Thank you for being part of the journey.Talk soon,
– Marc
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