Hey, itβs Marc. βοΈ
This week is all about consumer crypto going mobile and challenging traditional infrastructure players, aka DePIN. Plus: Big week for ETFs, Stack Overflow signs a deal with OpenAI and Microsoft is training its own AI model MAI-1 to compete with Google and OpenAI.
Letβs dive in. π¦
Be inspiredβ¨
βWe finally have a way to coordinate large numbers of disparate parties trustlessly across the globe in real time through the use of economic incentives.β β Kyle Samani
Innovate or Die. Explore How Emerging Technologies Help You Stay Ahead.
[Register Now] Save 20% with code MARC20

Is your brand ready for the next wave of the internet? Explore what is possible with creator economies, immersive worlds, and AI innovations at Consensus 2024. Consensus is the biggest and most established global hub for all things crypto, blockchain and Web3. Save 20% on registration with code MARC20.
π Top 5 Reads
The SECβs power grab on digital assets threatens US innovation. By Joseph Lubin.Β Link
The Dawn of Bitcoin Programmability. By Vishal Konkani, Multicoin. Link
Why retail hasnβt returned to crypto. By Regan Bozman. Link
Challenges & solutions for new token issuances. By Jeff Dorman.Β Link
all media onchain: crypto as port of entry. By Jesse Walden.Β Link
β¨ Web3 & Consumer
Crypto goes mobile π±
A variety of companies are looking to disrupt the mobile industry with blockchain:
Vodafone wants to integrate crypto wallets into smartphone SIM Cards, aiming to link it to the identity of users βΒ onchain. Link
T-Mobile partnered with Fliggs Mobile to offer mobile plans that reward users with monthly bitcoin cashbackβ. Link
DePIN cell service provider Helium Mobile introduces new $20 plans with unlimited data in bid to compete with bigger providers. Link
Zooming in: Helium incentivizes users to build and maintain mobile networks leveraging its infrastructure with rewards in the form of the HNT token.

Be smart: Traditional infrastructure providers will have to compete against decentralized infrastructure networks, that coordinate and incentivize participants with tokens. This is called DePin (= Decentralized Physical Infrastructure Network).
By the numbers:
6.5B people have smartphone subscriptions.
Helium Mobile has onboarded 62,463 subscribers to its unlimited plans since the start of 2024.
The big picture: This is the beginning of a new βsupercycleβ, that will be βuser-powered and community-centricβ, as Joseph LubinΒ said in 2023.
Zooming out: In 2017, Kyle Samani from Multicoin Capital described blockchains βas a foundation for a new social orderβ.
Maja Vujinovic, early blockchain pioneer and investor, talked about βa new type of organized groups collaborating in investment and profit sharing that is going to transform capital allocation, business and society at largeβ.
This is what they meant.
Punchline: Blockchain, onchain data, smart contracts and cryptocurrencies will enable a new type of decentralized, programmatic economy. Brace yourself.
More on Web3:
Mercedes-Benz NXT launches a project on layer2 Base, available for minting In Frame directly on Farcaster. Link (Read Farcaster deep dive)
Solana Labs partners with Google Cloud to accelerate user-created content as tradable in-game assets, opening new opportunities for studios of all sizes. Link
π΅ Get a 50% welcome discount on your PRO subscriptionβavailable for a limited time only!
A PRO subscription gets you:
Weekly Field Notes
2x/month case studies & data-driven industry analysis
Private community with exclusive content, virtual events, AMAβs with special guests & access to Marc
Access to top cheatsheets, lists & full archive
π Crypto & Macro
Big Week for Crypto ETFsπ
Hereβs what happened:
Hong Kongβs spot BTC ETFs are struggling to gain traction, and recently saw its first outflows. Link
Wells Fargo, America's 3rd biggest bank, Edmond de Rothschild, Rubric Capital Management, and 183 other wealth managers reported owning spot Bitcoin ETF in SEC filings. Link
Meanwhile, Grayscale abandoned its plans for an ETH futures ETF and withdrew its SEC application.
Why itβs important: ETF inflows are an proxy for institutional appetite for crypto.
How it works: A Bitcoin spot ETF is a type of investment fund traded on the stock market that allows investors to buy shares representing direct investment in actual Bitcoin, without needing to purchase Bitcoin itself β making it accessible to a much broader investor base.

Zooming in: Access to staking rewards is expected to be key for wider adoption of ether ETFs in the future.
By the numbers:
AndΒ 64%Β of current investors expect to increase allocations in the next three years.
Punchline: ETFs continue to shape the institutional narrative for crypto, next to interest rates. Watch out.
More on Crypto:
π§ AI + Metaverse
π° Money Moves
Lava Foundation: Nonprofit development arm of modular blockchain Lava raises $11M in funding round ahead of mainnet launch and token drop
Thatβs all for now, folks. Thank you for being part of the journey.
Talk soon,
β Marc
π Top 2 Charts to Share with Friends


Partner with us
β‘οΈ Amplify Your Growth and Reach 50k+ Web3 Leaders
Together with our global network of technology and execution partners, we accelerate start-ups and consumer brands to unlock next-gen consumer growth across Web3 and emerging technologies.
Weβre also to offer our partners exposure to thousands of b2b Web3 industry leaders & access to the FiftyOne network to grow your business.
For advertisements:Β Get in touch today | For partnerships:Β Reply to this email.
