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  • Case Study: Gucci's Web3 Playbook

Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.

Marc Baumann
Marc Baumann

Oct 4, 2023

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18 min read

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